Rating Quality (20 pts)
Your star rating compared to industry benchmarks
AI SEO — Free AI Discoverability Scan
Does ChatGPT recommend your business?
AI SEO is the new frontier of local search. AI assistants like ChatGPT and Gemini now recommend businesses directly — no link list, just a handful of trusted names. We analyze the AI trust signals that determine whether you make the cut and give you two scores: a Maps Score and an AI Discoverability Score.
We analyze publicly visible listing information. No login required.
Two scores, one complete picture
Your Maps listing and your AI discoverability work together. We measure both so you know exactly where you stand.
Maps Score
How strong is your local listing? We analyze rating, reviews, photos, and profile completeness.
0 – 100
AI Discoverability Score
How likely are AI assistants like ChatGPT and Gemini to recommend your business to potential customers?
0 – 100
Traditional SEO vs AI SEO — How Local Search is Changing
Traditional SEO gets you a ranking in a list of links. AI SEO determines whether AI assistants recommend your business by name. These are fundamentally different signals.
| Traditional SEO | AI SEO |
|---|---|
| Keyword rankings | Trust signals & reputation |
| Backlinks | Reviews & review freshness |
| Page content | Profile completeness |
| Returns 10 links | Recommends 1–3 businesses |
| Clicks to your website | Direct business recommendation |
| Optimized with meta tags | Optimized with trust & authority signals |
The old way (traditional SEO)
Customer searches "best pizza near me" on Google and scrolls through a list of links. Rankings depend on backlinks and content optimization.
The new way (AI SEO)
Customer asks ChatGPT or Gemini: "Where should I get pizza tonight?" The AI recommends 1–3 trusted businesses based on reviews, reputation, and trust signals — no link list.
What AI search optimization requires
Strong reviews, fresh review activity, complete business profiles, website credibility, brand mentions, and authentic customer proof like video testimonials. This is AI search optimization.
What we analyze for your Maps Score
Six categories of publicly visible signals, scored out of 100 points total.
Review Volume (20 pts)
Total reviews and social proof strength
Review Recency (15 pts)
How fresh your most recent reviews are
Photo Content (20 pts)
Visual appeal and photo freshness
Profile Completeness (10 pts)
Website, hours, and category info
Activity Signals (15 pts)
Recent engagement and listing activity
What we analyze for AI Discoverability
Seven categories that influence whether AI assistants recommend your business, scored out of 100 points.
Reviews & Reputation (30 pts)
Combined review count and rating strength
Review Freshness (15 pts)
How recently customers left reviews
Profile Completeness (15 pts)
Category, website, hours, name, and address
Website Trust (15 pts)
Website presence and trust signals
AI Readiness (10 pts)
Structured data and profile completeness proxy
Citation & Brand (10 pts)
Cross-platform visibility and brand presence
Consistency (5 pts)
Business naming, category, and address clarity
AI Discoverability tiers
Your AI Discoverability Score places your business into one of five tiers.
- Dominant (85–100) — AI assistants actively recommend your business
- Competitive (65–84) — Strong presence, likely to appear in AI suggestions
- Growing (45–64) — Building momentum, some AI visibility
- Weak (25–44) — Limited signals, rarely surfaced by AI
- Invisible (0–24) — AI assistants are unlikely to recommend your business
Why your Maps presence matters
86% of consumers use Maps to find local businesses, and AI-powered search is growing fast.
86%
use Maps for local search
72%
visit within 5 miles
28%
searches = same-day purchase
🏢 For Agencies
AI Discoverability Scanner for Agencies
Marketing agencies, local SEO freelancers, and reputation-management firms can white-label the AI scanner — capturing leads before revealing the full report, and delivering branded AI discoverability audits to prospects.
🌐 White-label hosted scanner
Get your own scanner URL at /agency/scanner/your-name. Share it in emails, social media, or any outreach campaign — fully branded as your agency.
🌟 Full branding control
Set your agency name, headline, accent color, and button text. Toggle the "Powered by" credit. Configure a custom call-to-action at the end of every report.
📋 Lead capture before report reveal
Require an email (and optionally phone) before showing the full score. Every scan becomes a qualified lead with business context already attached.
📊 Lead dashboard
View all captured leads newest-first with their AI score, tier, business info, and contact details. Export to CSV for follow-up in any CRM.
🖊 Embed on your website
Copy one line of iframe code. Paste it on any page — WordPress, Squarespace, Webflow, or custom HTML. Fully responsive, zero setup needed.
⚡ Shared AI scoring engine
Uses the exact same scoring algorithm powering Discovery Scan — 7 categories, 100-point scale, real Google Maps business data.
Improve your AI discoverability
Video testimonials strengthen the trust signals AI systems use when deciding which businesses to recommend.
We've partnered with AnswerOnVideo.com to help businesses collect authentic customer video testimonials. These videos create shareable, credible content that improves your online presence and trust signals.
Use the code below at checkout to get your first month free on any plan ($9, $29, or $99/mo):
MAPSSCORE20
Frequently asked questions
Everything you need to know about Maps scores, AI discoverability, and the agency platform.
What is AI SEO?
AI SEO refers to optimizing a business so it can be recommended by AI assistants like ChatGPT, Gemini, and Perplexity when users ask for local business suggestions. Unlike traditional SEO — which targets keyword rankings in a list of links — AI SEO focuses on building the trust signals, review authority, and brand presence that AI systems rely on when forming recommendations.
How is AI SEO different from traditional SEO?
Traditional SEO optimizes for Google's link-based results using keywords, backlinks, and content. AI SEO optimizes for AI recommendation engines like ChatGPT and Gemini. AI systems don't return a list of links — they recommend one to three businesses. The signals they rely on are reviews, review recency, business profile completeness, website trust, and cross-platform brand consistency. A business could rank well in traditional SEO but be invisible to AI search, and vice versa.
How do I rank in AI search?
Ranking in AI search — also called AI search optimization or improving your AI discoverability — requires: (1) building a strong volume of recent, high-quality reviews; (2) completing your business profile with accurate category, website, and hours; (3) maintaining a credible, fast website; (4) generating authentic customer proof such as video testimonials; and (5) building consistent brand presence across platforms. Run a free Discovery Scan to see your current AI Discoverability Score and get specific improvement recommendations.
Do video testimonials help AI discoverability?
Yes. Video testimonials demonstrate authentic customer proof — one of the trust signals AI systems rely on when deciding which businesses to recommend. Written reviews alone are strong, but video testimonials add credibility and engagement signals that reinforce a business's authority. Platforms like AnswerOnVideo.com help businesses collect genuine customer video testimonials easily.
What is a Maps Score?
A Maps Score is a 0-100 rating that evaluates the strength of your local business listing. It analyzes six categories: rating quality, review volume, review recency, photo content, profile completeness, and activity signals.
What is an AI Discoverability Score?
An AI Discoverability Score estimates how likely AI assistants like ChatGPT and Gemini are to recommend your business to potential customers. It evaluates seven categories of trust signals including reviews, reputation, website trust, and brand presence, scored out of 100. The AI Discoverability Score is the core metric of AI SEO for local businesses.
Does ChatGPT recommend local businesses?
Yes. AI assistants like ChatGPT and Gemini increasingly recommend local businesses when users ask for suggestions. These recommendations are based on trust signals like reviews, ratings, website quality, and overall online presence — the same signals we measure.
How can I improve my AI Discoverability Score?
Focus on: getting more recent reviews, completing your business profile (website, hours, category), maintaining a quality website, collecting video testimonials through platforms like AnswerOnVideo.com, and building consistent brand presence across platforms.
Is Discovery Scan free?
Yes, the Maps Score and AI Discoverability Score analysis is completely free. We also offer optional paid PDF reports with detailed improvement plans starting at $9.
What is the Agency Platform?
The Agency Platform lets marketing agencies and SEO freelancers white-label the AI Discoverability Scanner. You get a branded scanner URL, lead capture before the full report is revealed, a lead management dashboard, and an embeddable iframe widget — all using the same scoring engine powering Discovery Scan.
How does the white-label scanner work?
Sign up for an agency account at /agency/login. A unique scanner URL is generated instantly at /agency/scanner/your-slug. Customize your branding, share the link, and leads are captured automatically in your dashboard before the full report is shown.
Can I embed the scanner on my website?
Yes. Your agency dashboard generates a ready-to-paste iframe embed code. Copy it and add it to any page on any website platform — WordPress, Squarespace, Webflow, or custom HTML. It's fully responsive and works on mobile.
What data is shown in the agency lead dashboard?
Every lead includes: contact name, email, phone (if collected), business name, city, business category, AI Discoverability Score, score tier, and the date the scan was run. Leads can be exported to CSV for follow-up in any CRM.